Miller Paint celebrates Earth Day with launch of Miller Renew recycled paint
Miller Renew is an environmentally responsible paint containing a minimum of 50% post-consumer content manufactured in collaboration with MetroPaint
PORTLAND, Ore.—April 15, 2019—Founded in Portland in 1890, Miller Paint Co. is known for quality paint products engineered for the Northwest climate. This Earth Day—April 22, 2019—Miller Paint is pleased to introduce Miller Renew to all 56 of its Miller Paint locations.
Miller Renew is an interior, environmentally responsible paint containing a minimum of 50% post-consumer content. Manufactured locally and exclusively by MetroPaint in collaboration with Miller, the new product line affirms Miller Paint's commitment to protecting the local environment and neighborhoods of the Pacific Northwest.
"This new product came out of a 10-year collaboration between Miller and MetroPaint," explained Steve Dearborn, Miller Paint CEO. "We have been a distributor for MetroPaint since 2009 and wanted to deepen our relationship with an exclusive Miller Paint product manufactured by Metro."
Since MetroPaint's inception in 1992, millions of gallons of paint have been recycled and remade into new paint at Metro's Swan Island facility. Statewide paint-recycling program PaintCare––spearheaded in Oregon in 2010 under Dearborn's direction and now available in eight states and Washington, D.C.––has helped to increase the amount of post-consumer product available for recycled paints.
"We're thrilled to partner with Miller Paint on this new product," stated Andrew Staab, MetroPaint Facility Manager. "The Renew recycled paint line allows Northwest DIYers to engage in something larger than simply painting a room; they're also helping protect the environment."
The Miller Renew line boasts five new interior colors designed to reflect the gentle light of the region. These versatile, livable neutrals range from warm white to cool gray and fit easily inside any home or workplace. The colors are:
- Beachcomber's White: A soft gray-green like the color of driftwood washed upon the shore
- Dusty Trail: A soft tan that reflects the haze of a summertime hike
- Rain Puddle: A gentle gray that feels like home in the Pacific Northwest
- Bluebunch Wheatgrass: A natural blue that whispers like wind across a field
- Sagebrush: An understated green that has a silvery shimmer in sunlight
Premixed and available in an eggshell sheen, Miller Renew is ready to take home and paint. It is the ideal choice for eco-minded new homeowners, property managers or longtime DIYers. Miller Renew comes in one-gallon and three-and-a-half-gallon containers. Price per gallon is $18.95.About Miller Paint Company
Manufactured in Portland, Ore. since 1890, Miller Paint is an employee-owned company with 56 stores throughout Oregon, Washington and Idaho. Miller Paint products are specifically formulated for the Northwest climate and are known for outstanding quality and durability. Learn more at MillerPaint.com and engage on Facebook and Instagram at @MillerPaint and on Twitter at @MillerPaintCo.About MetroPaint
Metro is the regional government for the Oregon portion of the Portland metropolitan area. MetroPaint is a recycled- content latex paint (RCLP) that has been produced by Metro since 1992. Metro receives post-consumer latex paint (PCLP) from customers. Technicians inspect the paint for recyclability: Recyclable paint is sorted by color and then color-corrected. Additives are blended in, and the paint is then filtered, performance tested, packaged into pails and cans, and sold back to the public at a price intended to recover the program's labor and material costs.About PaintCare
PaintCare was created by the American Coatings Association (ACA) to undertake the responsibility for ensuring an environmentally sound and cost-effective program by developing and implementing strategies to reduce the generation of post-consumer architectural paint; promoting the reuse of post-consumer architectural paint; and providing for the collection, transport, and processing of post-consumer architectural paint using the hierarchy of "reduce, reuse, recycle," and proper disposal. In addition to partnering with local government programs to collect paint, PaintCare establishes retail drop-off locations throughout states with paint stewardship laws, increasing convenience for consumers and relieving local governments of the financial burden of managing leftover paint.
Contact: Chris Crabb, Weinstein PR email@example.com | 503-314-7583
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